The first 90 days of a product launch are critical. This period can set the tone for a product’s success or failure, influencing visibility, reviews, and long-term sales velocity. Precision during this window is what separates bestsellers from shelf-warmers.
Track These Metrics From Day One:
Successful launches monitor metrics like daily sales velocity, customer acquisition cost (CAC), return rates, and review generation. These early indicators help you understand whether your product is resonating and where to adjust your strategy.
Speed Impacts Marketplace Ranking:
On platforms like Amazon and Walmart, high early sales velocity boosts your ranking in search results. Launching with a weak strategy or poor fulfillment can kill momentum. That’s why brands invest in advertising, influencer partnerships, and reliable logistics to create a surge of early traction.
Support Campaigns That Convert:
A well-executed launch includes social proof, strategic discounts, and targeted ads. Support tools like email sequences and retargeting ads keep the buzz going after the initial announcement. Aligning your operations, marketing, and fulfillment teams is key to a smooth rollout.
A product launch should be treated like a high-stakes campaign. If you want your launch to succeed, you need precision, speed, and alignment from day one.
